Farm equipment auction software for ring-day sales.
Sell tractors, combines, and implements on a platform built for webcast ring days and seasonal machinery calendars — with the clerking, consignor settlements, and brand ownership your auction house runs on.
Selling agricultural machinery is its own discipline. A retirement sale or dealer consignment lives and dies on ring-day momentum — the auctioneer chanting, floor buyers raising cards, and remote bidders trying to keep pace on a row of combines, tractors, and tillage iron worth six figures a line.
Unovance gives you a webcast-first platform tuned to that reality. Lot pages carry the hours, serials, attachments, and inspection photos ag buyers demand. Clerking syncs the floor, phone, and internet in one tempo. And seasonal sale calendars let you stage spring, fall, and retirement events well in advance.
Most important, the sale runs under your brand, not a marketplace's. You own the bidder list and the buyer relationship, so the farmers and dealers who trust your ring keep coming back to you every season.
Everything a machinery sale needs, from catalog to settlement.
Ring-day webcast clerking
Run live ring-and-block sales online with synchronized webcast bidding, real-time clerking, and an auctioneer console that keeps the floor, phone, and internet bidders in one tempo.
Heavy-iron lot detail
Capture hours, serial numbers, attachments, tire condition, and inspection photos per lot — the spec buyers of combines, tractors, and tillage actually scrutinize before they bid.
Seasonal sale calendars
Plan retirement, fall, and spring machinery sales months out, stage consignments by close date, and reuse catalog templates so each seasonal event spins up fast.
Consignor settlements
Track multi-owner consignments, commissions, and buyer premiums automatically, then close out each sale with clean per-consignor settlement statements and invoicing.
Frequently asked questions
Does this support live ring-day auctions for farm equipment?+
Yes. The platform is built for the ring-and-block reality of ag machinery sales — webcast video, live audio, and synchronized online bidding so floor buyers and remote bidders compete on the same lot in real time, with full clerking behind the scenes.
Which auction formats fit selling tractors and implements?+
Most farm equipment sells best as live webcast or timed online auctions, but Unovance supports 22 formats. Use webcast for ring-day retirement and dealer sales, timed online for rolling consignment inventory, and sealed bid where a private negotiation suits high-value iron.
Can multiple consignors sell in one machinery sale?+
Yes. You can pool lots from many farmers and dealers into a single branded event, track ownership and commission per lot, and generate individual settlement statements so every consignor is paid out cleanly after the sale closes.
Do we own our buyer data and brand?+
You do. Unovance is white-label and private-label software, not a rented marketplace. Your sale runs under your name, and the bidder list, buyer relationships, and transaction history stay yours — so repeat machinery buyers come back to you, not to a competitor's audience.
Run your next machinery sale on a platform you own.
See how Unovance handles ring-day webcasts, seasonal calendars, and consignor settlements for farm and ag equipment auctions.