Private marketplace auction software you own and control.
Run a branded, access-controlled auction marketplace built around your buyers — not a rented seat in a public crowd. Unovance Global gives you gated entry, an exclusive bidder community, and partner tools, all under your own brand.
A private marketplace is a branded auction venue that you own and govern. Instead of posting lots into a public pool and competing for a stranger's attention, you decide who gets in, what they see, and how they buy — from invitation-only dealer sales to curated communities of vetted bidders.
This format is built for auction companies that have spent years earning buyer trust and refuse to hand that relationship to a third party. With Unovance, your bidders register under your brand, their data lives in your system, and partners and consignors plug in with their own logins, storefronts, and reporting.
Underneath the brand sits a full auction operation — cataloging, clerking, invoicing, and settlements across 22 formats — so a private marketplace is not a storefront skin, but a complete, ownership-first way to run your business.
Everything you need to run a marketplace that's truly yours.
Controlled, gated access
Approve members, vet bidders, and set invitation-only or application-based entry so only qualified buyers reach your lots.
Exclusive bidder communities
Build a recurring audience that belongs to you — segmented by region, category, or buyer tier — and market to them directly.
Partner & consignor tools
Give consignors, dealers, and partners their own logins, branded storefronts, and visibility into how their inventory performs.
You own the data
Bidder identities, contact details, and bidding history stay in your system — exportable, CRM-ready, and never shared with a competitor.
Frequently asked questions
What is a private marketplace auction?+
A private marketplace is a branded, access-controlled venue where an auction company runs its own auctions for a curated audience. Buyers must be approved to participate, so the seller controls who bids, what they see, and the entire buyer relationship — unlike a public marketplace where you rent access to a shared crowd.
How is this different from listing on a public marketplace?+
On a public marketplace you compete for attention inside someone else's brand and pay for access to their audience. A private marketplace flips that: the brand, the bidder list, and the data are yours. You set the rules, control the experience, and keep the buyer relationship instead of renting it.
Can I restrict who is allowed to bid?+
Yes. You can run invitation-only, application-based, or membership-tiered access. Approve bidders manually, verify credentials, and gate specific catalogs to specific buyer groups — useful for dealer-only, wholesale, or high-value asset sales.
Does a private marketplace support partners and consignors?+
Yes. Consignors and partners get their own branded access with storefronts, inventory visibility, and performance reporting. The platform handles cataloging, clerking, invoicing, and settlements so you can run a multi-party marketplace under one roof.
Build a marketplace your buyers belong to.
See how Unovance Global helps auction companies launch a branded private marketplace with controlled access, exclusive bidder communities, and full ownership of the data.